What we were asked to do
Develop a newspaper from scratch that informed businesses about the opportunities available to them if they became a corporate partner of the RSPCA.
The newspaper also needed to tell businesses about the breadth of the RSPCA’s work and how supporting the charity could improve the lives of people as well as animals.
What we did
Explored all areas of the RSPCA’s work and the benefits the charity offers corporate partners.
We then developed a bright and accessible newspaper that featured stories about current corporate partners, opportunities for businesses and the important work the charity is carrying out.
What they thought
An incredibly happy client who particularly liked the human stories featured in the newspaper.
They felt the newspaper really brought to life the wide range of work the RSPCA carries out, including areas that people often don’t know a lot about, such as helping young people develop skills.
