What they asked us to do
Write an informative and easy-to-digest annual report covering the work of the World Society for the Protection of Animals (WSPA) across many countries.
What we did
Condensed lots of information into engaging stories that showed supporters how they are helping WSPA to expose animal cruelty and prevent animal suffering.
As always, we focused on creating narratives that took audiences into the worlds we were describing.
What they thought
The client was extremely happy with how easy it was to move through the different stories featured in the annual report.
Previously, the annual report had been too dense, because it tried to say too much to the reader.
